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IFC Gender Entrepreneurship Markets

Rebrand of print collateral

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IFC Gender Entrepreneurship Markets

Rebrand of print collateral

In summer 2007, Kate Tallent Design (KTD) redesigned and rebranded the suite of print collateral for the International Finance Corporation (IFC) Gender Entrepreneurship Markets. IFC is a member of the World Bank Group. This rebrand included a four-page think piece for multiple countries; four-page issue pieces; case studies, quick notes and resource lists for multiple countries; and brochures in English and French – totaling about 15 printed pieces.

The IFC is committed to creating opportunities for women in business. The gender program aims to mainstream gender issues into IFC's work, while helping to better leverage the untapped potential of women as well as men in emerging markets.

KTD works with the following International Finance Corporation departments and initiatives:

• Doing Business / Reformers' Club
• Global Banking Alliance
• Global Financial Markets Department (GFM)
• Gender Entrepreneurship Markets (GEM)
• Financial and Private Sector Development
• Foreign Investment Advisory Services (FIAS)
• Small and Medium Enterprise

Client is located in Washington, DC.