Paid Search Engine Marketing

Kate Tallent Design (KTD) and our pool of senior-level consultants can provide Search Engine Optimization.

Technically, SEM, or Search Engine Marketing is an expansive term describing any and all efforts to use the three major search engines – Google, Yahoo and Bing to their fullest potential to promote and market a website to consumers searching for its particular services or products.

Think of SEM as the "advertising" of your business. If Search Engine Optimization (SEO) is the equivalent of the physical construction of your business (making sure your building is up to code and looks enticing to customers), the next step is to promote your products and services to potential customers. 

We feature a full array of SEM services, and will tailor a campaign based on your specific situation based upon: how competitive your industry is; your current position in the marketplace; your budget; and most importantly, your goals.

No matter the size of your budget, we can find ways to improve your online positioning through one or more of the following services within your budget:

• Online Advertising/Pay-Per-Click
• Landing Page Design
• Article Marketing
• Social Media Consulting
• Press Release Writing

We believe that achieving quality search engine ranking results should be available to all companies, regardless of size or budget.

Finding creative ways to maximize even a monthly budget of just a few hundred dollars is possible. Whether it is optimizing your existing AdWords account, Meta data, local search presence, or another tactic, you’ll be rewarded with a solid return on your investment (ROI). As part of our Online Advertising/Pay-Per-Click services we also offer:

Paid Search Setup
While Google has made it very simple to set up your own Paid Search account (Google AdWords), if it is not done properly, it can end up costing you – both in terms of money spent and potential customers missed. Our consultants have helped companies with modest budgets of just a few hundred dollars to organizations with five and six figure budgets set-up paid successful search accounts.

Feel free to send us an email if you have any questions about setting up paid search accounts.

Paid Search Optimization
Based on our industry experience, research capabilities and relationships we have worked with companies large and small to maximize their paid search budgets by improving their ad placement while reducing cost-per-click.

Article Marketing
Article marketing is the process of allowing your inbound link generating content to be used by other sites. These short (350-450 word) pieces are used by informational sites to provide their visitors with quality information on a variety of content.

Contact us today to learn more.