Our nonprofit organization hired KTD to design a handbook. We had never produced anything like it, and Kate was able to guide us to a product that we adore. The team was patient in the face of our extending deadlines and stayed in great touch with us for all of the revisions.
Brand Discovery
Kate Tallent Design (KTD) and our pool of senior-level consultants have experience identifying audiences and goals using auditing tools and developing strategies to maximize your resources. Through our partner network we can provide strategic communications counsel.
Brand Discovery is an essential component in a brand strategy exercise and needs to be done before implementing any marketing tactic.
During the Brand Discovery we ask our clients the following questions: What do you think about yourselves? What do your clients think about you? Where do your competitors stand?
Having a discovery process, or conducting a brand strategy exercise, as a part of the overall project comes in different parts, 1) Partner interviews, 2) Client interviews, 3) Competitor analysis, 4) Materials audit and 5) Other secondary research. The outcome is important insight that we then use to craft both print and online marketing efforts that are effective.
Contact us today to learn more.