KTD designed a very appealing and dynamic interface for the Maryland/Israel Development Center which is a non-profit membership organization that promotes trade and investment between Maryland and Israeli companies. It is a public-private partnership of the Maryland Department of Business and Economic Development, Israel's Ministry of Industry, Trade & Labor, and The ASSOCIATED: Jewish Community Federation of Baltimore. The site design has been well received and assisted us in helping us to achieve our goals.
Brand Audits
Kate Tallent Design (KTD) and our pool of senior-level consultants have experience identifying audiences and goals, auditing tools and developing strategies to maximize your resources. Through our partner network we can provide strategic communications counsel.
We begin with a brand audit that is a careful review of all communications be they online or in print. In essence: we look and read everything your business or organization has produced. We also examine your competitors’ promotional materials.
We begin a brand audit with a careful review of all communications, whether online or in print. In essence: we analyze everything your business or organization has produced. At the same time, we exmine your competititors' promotional materials.
KTD utilizes a highly effective brand equity measurement system (awareness, preference, usage, value, accessibility, relevance, differentiation, vitality, emotional connection, loyalty, associations, and personality) in our audits. The outcome is a document that serves as a road map for building brand equity, brand positioning and marketing effectiveness.
Contact us today to learn more.